6/02/2008

Under the Canopy - Organic Cotton

The "Pearl" is a beautiful silver sweater is made of 100% organic cotton. It is light and drapes beautifully, unlike synthetic fibers. The silver color is muted, not shiny.


Organic cotton: why even bother? "Certified organic cotton is cotton grown without the use of harmful pesticides, herbicides or artificial fertilizers. It is also free of formaldehyde finishes. Organic cotton wears well and is extremely breathable, unlike synthetics that pill, emit static electricity, prematurely age and trap perspiration. Non-organic cotton is commonly portrayed as natural, yet it is highly cultivated and processed which contaminates groundwater and ultimately drinking water, poisoning the food chain." source

Under the Canopy's founder coined the term ECOfashion in 1996. ECOfashion is comprised of innovative organic and natural fabrics and designs that utilize the earth's resources in an Eco-friendly and sustainable manner. Lean so much more on their frequently asked questions page.

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